Privacy Policy

1. Information We Collect

1.1 Information You Provide Directly

When you create an account, complete our box builder quiz, place an order, or contact us, we may collect:

• Name and email address
• Mailing address for delivery
• Phone number (if provided for SMS)
• Payment information (processed securely by our payment provider — we do not store full card numbers)
• Your daughter's age range or first-period status (collected through our quiz to personalize your box)
• A personal note or message you write for inclusion in your box
• Any other information you voluntarily submit

1.2 Information Collected Automatically

When you browse our site, we and our third-party partners may automatically collect:

• Browser type, device type, and operating system
• IP address and approximate location
• Pages visited, time spent, and referring URLs
• Cookie identifiers and similar tracking technologies

1.3 Information from Third Parties

We may receive information about you from third-party services such as payment processors, marketing platforms, and analytics providers when you interact with them in connection with our services.

2. How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders and subscriptions
• Personalize your box based on your quiz responses
• Send order confirmations, shipping updates, and customer service communications
• Send marketing emails and SMS messages (only with your consent)
• Improve our products, website, and customer experience
• Comply with legal obligations
• Detect and prevent fraud or unauthorized activity

We do not sell your personal information. We do not use your data to build advertising profiles for third-party advertisers.

3. How We Share Your Information

We share your information only as necessary to run our business:

3.1 Service Providers

We work with trusted third-party companies that help us operate our business, including:

• Shopify (e-commerce platform and order management)
• Klaviyo (email and SMS marketing)
• Payment processors (e.g., Stripe, Shop Pay) for secure transaction processing
• Shipping carriers for order fulfillment
• Analytics providers (e.g., Google Analytics) for site performance

These providers are contractually obligated to use your information only to provide services to us and may not use it for their own marketing purposes.

3.2 Legal Requirements

We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect our rights or the safety of others.

3.3 Business Transfers

If Her Fleur is acquired, merged, or sells substantially all of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website prior to any such transfer.

4. Cookies and Tracking

We use cookies and similar technologies to improve your browsing experience, analyze site traffic, and deliver relevant content. You can control cookie settings through your browser preferences. Disabling cookies may affect some site functionality.

We do not respond to Do Not Track (DNT) signals at this time, as there is no industry standard for doing so.

5. Email and SMS Marketing

By providing your email address or phone number and opting in, you consent to receive marketing communications from Her Fleur.

You may unsubscribe from marketing emails at any time by clicking "Unsubscribe" in any email we send.

You may opt out of SMS messages by replying STOP to any text message we send. Message and data rates may apply.

Opting out of marketing communications will not affect transactional messages related to your orders.

6. Children's Privacy

Her Fleur is a service for adults — specifically, parents and guardians purchasing on behalf of their children. We do not knowingly collect personal information directly from children under 13. All accounts must be created by a parent or guardian (18 years of age or older).

Personal information about your daughter (such as age range) is provided by you as the account holder and is used solely to personalize your order. We do not create profiles for, market to, or sell information about minors.

If you believe we have inadvertently collected information from a child under 13 without parental consent, please contact us immediately at the address below and we will delete it promptly.

7. Data Retention

We retain your personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. When we no longer need your data, we delete or anonymize it securely.

8. Your Rights and Choices

Depending on where you live, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct inaccurate or incomplete information.
• Deletion: Request that we delete your personal information, subject to certain exceptions.
• Opt-out of marketing: Unsubscribe from emails or SMS at any time.
• Data portability: Request your data in a portable format.

California Residents (CCPA)

California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete it, and the right to opt out of its sale. Her Fleur does not sell personal information. To exercise your rights, contact us at the address below.

To Exercise Your Rights

Email us at info@herfleur.com or write to us at 131 E 400 S, Provo, UT 84606. We will respond to verified requests within 30 days.

9. Security

We use industry-standard security measures to protect your personal information, including SSL encryption for data transmission and secure, access-controlled storage. However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

In the event of a data breach that affects your personal information, we will notify you as required by applicable law.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last Updated" date at the top of this page and, for material changes, notify you by email or a prominent notice on our site. Your continued use of our services after changes are posted constitutes your acceptance of the updated policy.

12. Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please contact us: